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Twitter makes IPO filing public, will look to raise $1 billion

Posted by: VinAy KrishNan Posted date: 3:57 PM / comment : 0 , , ,


        In line with earlier reports, Twitter on Thursday made its IPO filing with the United States Securities and Exchange Commission public. Twitter filed an S-1 confidentially earlier this year, and it was able to do so because its annual revenue was less than $1 billion in 2012. The company’s S-1 is now public, shedding light on Twitter’s financials for the first time ahead of its upcoming initial public offering. The company will look to raise $1 billion with its IPO, and it will be underwritten by Goldman Sachs, Morgan Stanley and several other banks.


     Twitter shares will trade under the ticker TWTR.
    The company’s S-1 states that Twitter pulled in $316 million in revenue in 2012, and it posted a net loss of  -$79.4 million. Twitter’s net loss through the first six months of 2013 totaled -$69.3 million on $253.6 million in sales.
    Twitter has more than 215 million monthly active users according to its S-1, and the IPO means they can likely expect to see a whole lot more advertising in the future as Twitter comes under pressure to maintain revenue growth. It also almost certainly will lead to the death of their favorite third-party Twitter apps as they currently exist today.

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Instagram to start showing advertisements

Posted by: VinAy KrishNan Posted date: 3:55 PM / comment : 0 , , ,

Instagram, the mobile photo-sharing app owned by Facebook Inc., says it will start showing "occasional" photo and video advertisements in the coming months.
It's Instagram's first step toward making money. While users can already follow brands and businesses, part of the app's appeal has been its simplicity and, for some, a lack of advertisements.
To ease users into seeing ads, the company said in a blog post Thursday that it will focus on showing "a small number" of "high-quality photos and videos" from a handful of brands.
Facebook bought Instagram last fall for $715.3 million, $300 million of it in cash and the rest in stock. The app has more than 150 million users and is especially popular with teenagers and young adults.
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