Samsung is the largest smartphone manufacturer in India. But when Samsung looks down, it no longer sees Apple chasing it. Instead, Japanese manufacturer Sony has surpassed Apple to become the second largest smartphone manufacturer in the country. Sony has been able to leap over the producer of the iPhone, by concentrating on low priced handsets in the range of 10,000 Rs to 20,000 Rs. A 300 Crore marketing campaign also helped.
According to research firm IDC, based on the value of phones sold, Sony's share of the Indian smartphone market hit 9.1% in the fourth quarter of 2013. While that was well behind Samsung's 43% slice of the Indian smartphone pie, it was 2.1 percentage points ahead of Apple's 7% share for the three months ended in December.
The top phones for Sony in India during that quarter, were the Sony Xperia M Dual and the Sony Xperia C. .In addition, the forked-Android powered Nokia X could also have been a tough challenger for Sony's entry-level Android phones in the region.
According to research firm IDC, based on the value of phones sold, Sony's share of the Indian smartphone market hit 9.1% in the fourth quarter of 2013. While that was well behind Samsung's 43% slice of the Indian smartphone pie, it was 2.1 percentage points ahead of Apple's 7% share for the three months ended in December.
The top phones for Sony in India during that quarter, were the Sony Xperia M Dual and the Sony Xperia C. .In addition, the forked-Android powered Nokia X could also have been a tough challenger for Sony's entry-level Android phones in the region.
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